E-Commerce

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E-Commerce is the most immediate and tangible manifestation of that much maligned term, digital transformation. For e-commerce, therefore is a clear, measurable change in the way that consumers behave that is impacting businesses big and small.
Social commerce is likely to influence purchase decisions in 2019 and drive the next phase of growth for e-commerce companies. New-age e-commerce companies who have placed their bet on re-sellers would benefit the most with this trend.

The websites as well app of e-commerce companies will become more interactive for better customer engagement so that they can have a better online shopping experience. In addition to this, text and image-based product description will give way to video-based product description.

Some of the factors which will differentiate B2C from B2B e-commerce in the near future are: Impulsive purchases vs rational buying; Pre-payments vs credit payments; Lower transaction values of items vs higher value transactions; Single decision makers vs multiple decision makers; Single delivery vs multiple deliveries over a fixed period and Single price vs auction price/derivative prices.

Digitization in the supply chain ecosystem, especially with regard to traders, wholesalers, dealers, retailers and consumers using apps and other platform-driven methods hold the key to stickiness and growth in the space.
The whole supply chain is going to migrate to technology over the next 3-5 years, digital app platforms are going to seamlessly manage market inventory in this segment.

Technology is helping manufacturers by introducing products into the market within a short span of time, compared to traditional markets in the past. Secondly, high quality no-name brands are becoming brands overnight and challenging the status quo and demanding market share and customer recall. Demand generation is now changing and the cycles of consumption are shorter; so inventory needed by sellers is reducing, just in time manufacturing is also on the rise because the cost of logistics is going down.

All this implies that logistics continues to be a driving factor for pricing. Lastly, credit leveraging will continue to drive volume for the market, even as the face of B2B e-commerce as we know it undergoes major transformation.

Reduced order processing time by 60% for a consumer product company.

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