Digital Strategy

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A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy. A digital strategy is often characterized by the application of new technologies to existing business activity and/or a focus on the enablement of new digital capabilities to their business (such as those created by the Information Age and often as a result of advancements in digital technologies such as computers, data, telecommunications, Internet, etc.)
As digital becomes more and more pervasive, the bar is being set ever higher. To compete and win in the digital future, any company will need to move beyond a project approach and weave digital into every element of the organization—and beyond.

At Tacto, we approach digital in this holistic context, helping organisations to achieve truly transformative results. Tacto has deep expertise in every facet of digital, from strategy and organizational design to customer impact and scalable execution.

There are numerous approaches of conducting digital strategy, but at their core, all go through the following four steps:
•Identifying the opportunities and/or challenges in a business where online assets can provide a solution;
•Identifying the unmet needs and goals of the external stakeholders that most closely align with those key business opportunities and/or challenges;
•Developing a vision around how the online assets will fulfill those business and external stakeholder needs, goals, opportunities and challenges;
•Prioritizing a set of online initiatives which can deliver on this vision.

Our services span client capability areas and customer engagement channels to drive digital transformations.
Capabilities-based services include:
•Digital strategy and transformation
•Customer analytics and insights
•Digital innovation
•Digital sales
•Digital marketing and customer engagement
Channel-based services include:
•Omni-channel strategy
•Web strategy
•Mobile strategy
•Social strategy
•Customer service
Bottom-line benefits
•​Aligning digital strategy with corporate strategy to increase the return on digital investments.
•Connecting and analyzing customer data for new insights to increase sales, customer loyalty, and customer experience while reducing cost-to-serve.
•Infusing products and services with digitally enabled features to transform and improve the customer experience and increase product or service value.
•Enabling a digital sales force that can lead to high-impact selling experiences and offer new channels for low-touch transactions.
•Engaging customers across traditional and digital channels with a consistent brand to improve return on marketing investment.
•Leveraging digital channels and tools for efficient, low-cost service that enriches the overall customer experience.
•Breaking down silos and empowering the organization to deliver an omni-channel brand experience.
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