Customer Relationship Management (CRM) is a strategy for managing all your company's relationships and interactions with your customers and potential customers. It helps you improve your profitability.
More commonly, when people talk about CRM they are usually referring to a CRM system, a tool which helps with contact management, sales management, workflow processes, productivity and more.

Customer Relationship Management enables you to focus on your organisation’s relationships with individual people – whether those are customers, service users, colleagues or suppliers. CRM is not just for sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in your business – from HR to customer services and supply-chain management.

Introducing a CRM platform has many benefits which have been shown to produce real results – including direct improvements to the bottom line. CRM applications have a proven track record of increasing:
•Sales by up to 37%
•Sales Productivity by up to 44%
•Forecast accuracy by 48%

Other major ways Tacto’s CRM can assist you?:
•Identify and categorise leads
•Increase referrals from existing customers
•Improve products and services
Cloud-based CRM offers:
•Faster deployment
•Automatic software updates
•Cost-effectiveness and scalability
•The ability to work from anywhere, on any device
•Increased collaboration

Types of various CRM Systems:
•Customer data platform

The benefits and advantages of CRM include:
•Enhanced contact management
•Cross-team collaboration
•Heightened productivity
•Empowered sales management
•Accurate sales forecasting
•Reliable reporting
•Improved sales metrics
•Increased customer satisfaction and retention
•Boosted marketing ROI
•Enriched products and services

Essential features of a CRM system:
Important: not all CRM systems have the same feature set. Some offer built-in phone, others don’t. Some let you create a basic bunch of reports from templates; others let you dive in, customize and create granular reports. All things considered, these six features are indispensable:
•Lead management
•Pipeline management
•Built-in phone
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